A New Way of Agricultural Exports?

Recently a new form of agricultural relations are shaping themselves between Japan and some Asian countries. The NHK(Japan's public broadcasting)has had a half-hour special programme on the subject for two consecutive days.
A farmer from Japan visited Thailand, succeeded in improving some varieties of bananas there, and those improved ones are now in the sophisticated super-markets in that country. They are three times higher, but the camera shows the well-to-do customers preferring them saying they are more delicious. Another one has come from our grapes-growing area, has tasted the grapes on the Thai market, says that they are 'not sweet', and makes all the efforts to grow more sweet varieties.
These are instances of individual farmers, with their activities naturally limited. But there are some attempts on a larger scale. An agricultural corporation from Chiba Prefecture is growing vegetables on 100 farms in Thailand. The experiment consists of giving no inpesticide, no fertilizer except organic one and attending to every detail of the crop growing.
The above examples are all from Thailand, but there are others from different countries. Some are under progress in South India. With China an attempt is moving ahead with some difference.
As the readers may be aware most of the rice grown in the world is of Indica type, with Japonica, the other main type, grown mainly in Japan. The difference is between a long and dry type and a short and sticky one. Recently China has set an eye on the Japonica, and started investigating into its feasibility in the China market. Some soundings have shown that they are and Japan's Agriculture Minister says we are able to export 200,000 tons out of 8-9 million tons of annual output.
The prices will be necessarily higher, but the indications are that the new-rich there would not mind it at all. They have demanded applying some strict standards on the hygienic condition of rice, but they are easy for our rice to clear. So the rice trade will be on a track sooner rather than later.
Is it all going to satisfy the purchasing instinct of the rich? One may say that trade is such a thing. One would hope, however, that the kind of attempts would serve to strengthen the viability of the ordinary farmers in the countries concerned.